Facebook right column
The desktop right rail renders a small landscape unit. A 16:9 creative sits in it without the crop a square would take.
Back to Rapid AdsStart from an examplePlacement ratio
Ad format · 16:9 · 1200×628
1200×628 Link Ad Creatives (16:9)
1200×628 is the landscape 16:9 ad creative size Meta uses for link ads — the right column, search results, Messenger inbox and in-article inventory. Rapid Ads renders the ad at that shape directly, so the placement has nothing left to trim off it.
16:9 aspect ratio1200 × 628 pxMeta ad specs built in
- Rendered natively, never cropped
- 1200×628
- Per ad creative
- ~8s
- No sign-up, no ad account
- Free
Rapid Ads creative generator
~8sRapid Ads is free to use. Nothing to install, no ad account to connect, no upload.
Placement map
Where 1200×628 ad creatives render
Landscape is a smaller share of delivery than the feed, but it is inventory a square is simply not eligible for without being cut down. One 1200×628 file covers the surfaces below.
Search results
Meta search results render the landscape shape, so a 1200×628 file is the asset that runs there without an automatic re-crop.
Messenger inbox
The inbox unit is a wide card. A 16:9 creative fills it while a taller file has its top and bottom trimmed away.
Instant Articles
In-article ad creatives render at the landscape shape, which keeps the headline legible at the small size the format serves.
Audience Network native
Native off-platform units are built around a landscape image, so a 1200×628 file drops straight into the publisher's template.
In-stream video
The companion slot beside in-stream video is landscape, and a 1200×628 static creative fills it without letterbox bars.
The spec
1200×628 ad creative specs
Everything the ads manager checks before it accepts the file — and everything Rapid Ads already matches when it generates the creative.
| Property | Value |
|---|---|
| Aspect ratio | 16:9 (landscape) |
| Recommended resolution | 1200 × 628 px |
| Minimum resolution | 600 × 314 px |
| Ratio tolerance | Meta accepts a small deviation, then crops the rest to fit the placement |
| File type | PNG or JPG |
| Maximum file size | 30 MB |
| Primary text | 125 characters before the truncation fold |
| Headline | 27 characters recommended |
| Description | 27 characters recommended |
| Rapid Ads output | 1200×628 PNG, named RA_16x9_[date]_v1 |
| Where it is required | Right column and search results render landscape only — a square is cropped to fit |
Meta revises its ad specs regularly. Rapid Ads renders at the recommended resolution, which stays valid through minor spec changes because it is the largest size the placement asks for.
The crop trap
Why a resized crop gets rejected or letterboxed
A square pushed into a 1200×628 slot loses its top and bottom, which is exactly where offer text usually sits. These placements render small to begin with, so a trimmed headline is unreadable rather than merely awkward.
Cropped from a master
Offer text falls outside the frame
The headline sat in a margin the landscape crop threw away, so the ad runs with half a word on screen.
Copy cut offLetterbox bars around the creative
An upscaled or padded file leaves grey bands around the ad, and it reads as an accident rather than a design.
Bars on every impressionSoft, upscaled pixels
Below 600 × 314 px the review flow warns you, and the placement still serves the blurry file to your audience.
Quality warningComposed at 1200×628
The frame is the brief
Rapid Ads composes inside the landscape frame from the start, so the offer text lands where the placement will show it.
Nothing clippedFull-bleed in every surface
The file is already at the 16:9 the placement wants, so no bars and no automatic re-crop are applied to your ads.
Edge to edgeNative pixels, not upscaled ones
Every creative is rendered at 1200×628, well clear of the 600 × 314 px minimum the reviewer checks.
Full resolutionQuestions answered
1200×628 questions
What media buyers ask about this format before they run it.
1200×628 pixels. That is the recommended resolution for the landscape 16:9 placement; the accepted minimum is 600 × 314 px, but ads served at the minimum look soft next to everything else in the feed. Rapid Ads always renders the full 1200×628.
You can upload it everywhere, but the placements built around a different shape will pad or crop it. Generate the same description at the other ratios as well and one concept covers all of them without a design pass.
No. The generator on this page is free to use and needs no sign-up and no ad account. It is rate-limited so it stays fast for everyone; if you hit the limit, wait a moment and generate again.
Yes. Write it into the description — for example “bold text: 30% OFF” — and it is rendered into the ad creative at the placement's real pixel size rather than pasted over a crop.
If you are buying right column, search results or Messenger inbox, yes — those surfaces render landscape and crop a square down. Generating the same description at 16:9 takes seconds and keeps the offer text intact.
Answers describe the 16:9 placement as Meta serves it today.
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